Facebook is one of the most popular platforms when it comes to social media advertising because it offers such comprehensive targeting tools. One of those tools is the ability to upload your own custom audience list from your Customer Relationship Manager, or CRM.
With so much scandal revolving around Facebook’s targeting abilities, business owners who utilize Facebook’s advertising platform are beginning to question how this data breach will impact their ability to continue advertising through the social media platform.
If you own a business and it does not have a Facebook Business Page, it’s time to buckle down and make one. Not only are they fairly simple to create, but they also have a plethora of tools that can contribute to your business’s success.
In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.
If you’re trying to build a Facebook Ad campaign for your business, you may hit a roadblock when trying to interpret Facebook’s fancy lingo. While the words may initially seem foreign, we broke down 8 common terms so you can become fluent in Facebook.