To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.
Website titles, meta descriptions, keywords, headers, URLs, links and alt tags are all crucial elements that can help your site’s SEO exponentially when formatted properly.
Generally, people click on the first few links that come up on their search results, especially if they’re looking for local businesses, goods and services. If your business strives to appeal to local audiences and potential clientele, then optimizing your local SEO is essential.
Your first efforts to boost your search engine rankings will and should take place on your website’s own pages, as creating a well-crafted web page that adheres to strong SEO practices can be the difference to whether your site floats to the top of search results or gets pushed behind other, more relevant pages. But…
With so many options to reach potential customers — website ads, TV commercials, social media, and other outlets — you might be wondering why businesses even use blogs. The reason is simple: blogs are versatile, valuable tools that help business with everything from marketing to education to humanization.
The premise of a landing page sounds simple, but getting that conversion can hinge on the design of your page. A good landing page has inviting copy and an appealing design that leads customers to give the information the marketer is seeking, an action known as the conversion.
Inconsistent and incorrect business listings do more then just make your business look unprofessional – they can also seriously frustrate customers who rely on them.
There have been long standing battles about whether or not SEO and content marketing efforts should be kept separate from each other, but those viewpoints are slowly beginning to erode away as marketers and businesses begin to realize the mutually beneficial relationship between the two.
The truth is that having an interconnected relationship between your SEO and your content marketing can be extremely effective in establishing credibility and getting content in front of more people.