Hashtags and social media go together like bread and butter. Using a hashtag on social media can help spread your message and increase visibility organically. In order to do this effectively, however, you must be sure to format your hashtags to fit the social media platform that you’re posting from.
The most effective way to promote your brand on Instagram incorporates an understanding the platform’s demographics and best practices for creating a post.
It’s great if you have a Facebook for Business Page created for your company that you maintain and manage. But what is the point of having a great social media page if you don’t have any followers to see what you’re posting?
With so many social media options available to advertise your business on, it’s important to stay synced and organized! Luckily, Facebook owns Instagram, so linking your Facebook business page with your business Instagram page is simple and easy!
If Twitter is your preferred social media medium to market on, it’s extremely important to build a loyal following to help your messages spread. But how exactly do you build that loyal group of followers without being a celebrity or having some sort of blue check mark next to your name? These 10 tips should help!
As social media experts, we often get asked what the difference is between Facebook boosted posts and Facebook ads. Both are important and cost money, but each one has a different algorithm for reaching users and therefore delivers different results.
Have you ever been browsing a store’s website and traveled to a new website, only to see ads for that store on your page? Almost as if the store is following you online? You’re not be stalked, but you are the target of a retargeting campaign!
Facebook is one of the most popular platforms when it comes to social media advertising because it offers such comprehensive targeting tools. One of those tools is the ability to upload your own custom audience list from your Customer Relationship Manager, or CRM.