Have you ever been browsing a store’s website and traveled to a new site, only to see ads for that store on your page? Almost as if the store is following you online? You’re not being stalked, but you are the target of a retargeting campaign!
Retargeting, also known as behavioral remarketing, is a form of online advertising that is targeted to consumers based on their internet history. A retargeted advertisement includes a pixel on its website that sets cookies in the user’s browser. These cookies allow the advertiser to display ads to that user throughout other places on the internet, such as Facebook.
Facebook retargeting ads are great for reminding customers of your brand and can be that needed push for conversion. For example, if you own a retail shop and a customer was checking out a handbag but didn’t purchase it, you can continue showing them that exact handbag on social media until they decide to make the purchase. Retargeting ads can also be great for general brand awareness, where customers that may have briefly visited your website will continue seeing Facebook ads with your logo to increase top-of-mind awareness.
Thinking of trying out a Facebook retargeting ad for yourself? Here’s a step-by-step guide to creating your very own Facebook retargeting ad:
Note: In order to create a retargeting ad, you must first make sure your Facebook Pixel is properly installed on your website.