With so many social media options available to advertise your business on, it’s important to stay synced and organized! Luckily, Facebook owns Instagram, so linking your Facebook business page with your business Instagram page is simple and easy!
Facebook is a social network (actually the largest social network in the world) that allows users to post written updates along with pictures and videos. Instagram is similar in that it is an extremely popular social network (Instagram has about 800 million monthly active users), however, it is optimized for photos and videos. Facebook is social sharing by all means while Instagram is social sharing primarily through visual imagery.
Deciding which social networks to advertise on comes down to knowing your buyer demographic. Create buyer personas that match the clientele you are seeking and research where you can best reach those customers. To help demonstrate the different demographics on the social networks, check out this quick demographic snapshot:
So you have a Facebook and you have an Instagram. Should they be linked? Of course!
The biggest benefit of linking your Facebook and Instagram accounts is that you will be able to manage more of your advertising efforts for Instagram through your Facebook Ads Manager. When you link your pages, you can push out boosted posts to your Instagram, boost only Instagram posts, and manage user engagement through Facebook for Business. All of these benefits make it easier for you to oversee and manage your social media marketing efforts.
Ready to link your Facebook and Instagram pages? Follow these simple steps!
- Pull up your Instagram (preferably on a mobile device through the Instagram app)
- Click the settings icon located in the top right corner
- Tap Facebook and enter your Facebook login credentials
For further explanation, check out Instagram’s help guide.