While Facebook reigns supreme as the master of social media, other platforms like Twitter and Snapchat have large followings and shouldn’t be ignored. When it comes to social media marketing for your business, it’s not necessarily about using the most popular platform. Instead, you should be using the platform that best reaches your target demographic.
If Twitter is your preferred social media medium to market on, it’s extremely important to build a loyal following to help your messages spread. But how exactly do you build that loyal group of followers without being a celebrity or having some sort of blue check mark next to your name? These 11 tips should help!
1. Follow for Followers
Social media research has shown correlations between the number of people followed by a user and the number of users that a person is following. Many users will gladly follow you back if you follow them.
2. Post Frequently
Posting quality content on a regular basis will help your business’s exposure, increase engagement, and also increase your Twitter following. Users will gladly follow a user or brand that frequently posts interesting content.
3. Get Retweeted
A Twitter retweet is similar to a Facebook share where a user will repost a message from another user. A retweet is shown to that user’s following, exposing you to new users. Inspirational tweets and tweets with links in them tend to get retweeted more frequently than those that do not. Tweets that include “Please retweet” also get four times more retweets.
4. Connect With People You Know
Upload your email contacts into your Twitter and follow them all. Your contacts know you and will therefore be likely to follow you back.
5. Enable Follow Buttons
Make sure your website and blog have social media icons displayed on them. This will encourage visitors to check out your Twitter and hopefully become intrigued enough to follow you. You can also create an actual follow button on your blog so it’s incredibly easy for a reader to follow you.
6. Include Imagery
Tweets with images tend to receive 18% more engagement compared to those that do not.
Make sure every tweet includes two relevant hashtags to increase your brand’s visibility. Tweets with hashtags get double the engagement which can then help boost your following.
8. Include Your Username Outside of Twitter
Influence users to follow you outside of Twitter by incorporating your @username into every author bio you have. If you write a guest post on another website, make sure there is an easy way for readers to get back to your Twitter and follow you!
Follow Friday (#FF) allows users to regularly add new followers and suggest users that others should follow. It’s a great opportunity for you to get connected with other users as well as increase your following.
10. Try Out Twitter Marketing
Twitter offers a variety of paid advertising solutions much like Facebook that can help your brand boost its exposure and build a following. Some of these features include Twitter Ad Campaigns, Twitter Promote Mode, and Twitter Quick Promote.
11. Create High-Quality Tweets
Above all, the best way to build a large following is to make sure that your content is what your audience wants to see. Spending time crafting humorous or knowledgeable tweets that provide your followers with value is the best way to grow your following organically.