And Then Inspire You to Make One.
It’s no secret that video marketing is an extremely important strategy when it comes to promoting your brand. In fact, people watch one billion hours of YouTube every single day (http://tcrn.ch/2ljWu2e). Not only are videos proven to be more engaging for viewers, but video marketing efforts often return measurable benefits for business owners. How beneficial? Check out these jaw-dropping statistics below.
1. 55% of people watch videos online every day
With that in mind, you know that a custom video for your business will definitely be seen. Plus, not only is over half of the population watching online videos, but they are also interacting with those videos and sharing them throughout various social media platforms, enabling your message to spread further and reach a greater audience.
2. Videos receive 10x the engagement compared to other media
When you combine an awesome video with the right social media platform, what do you get? Engagement. While social media posts and blogs are still excellent marketing tools, video continues to provide the highest amounts of interaction. So if you have a message you want to convey, a video may just be the best way to do it.
3. 64% of Customers are more likely to buy a product after watching a video about it
That’s right – majority of customers are heavily influenced by video ads, producing a high ROI that makes a video marketing campaign extremely beneficial. Including a video in an email can increase its click-through rate anywhere from 200% to 300% and 90% of customers reported that product videos have aided them in make a purchasing decision.
4. 80% of customers remember a video they’ve watched in the past month
When you produce a high-quality video, your audience remembers it. Taking the time to write a creative script and put together a video with proficient sound and visuals is worth it. If you want users to remember your brand or recall your message, video is the way to do it.
5. 1 minute of video is equivalent to 1.8 million words
A video that delivers a strong impact does not always need to be the length of an Oscar-winning film. In fact, 60% of viewers stop watching a video after two minutes(6), so most online videos range from 30 seconds to two minutes. The shorter and to-the-pont a video is, the higher its retention and engagement rate will be.