Marketing isn’t just for the big name businesses! Small businesses should be playing the marketing game as well, in fact it’s even more important.
The Same or Different? Content marketing and native advertising might seem like the same two concepts, but there are important differences to both strategies that are essential to building a strong brand online. Both of these strategies have their own strengths and weaknesses, and understanding what makes each different will ensure that your business can…
Hashtags and social media go together like bread and butter. Using a hashtag on social media can help spread your message and increase visibility organically. In order to do this effectively, however, you must be sure to format your hashtags to fit the social media platform that you’re posting from.
The most effective way to promote your brand on Instagram incorporates an understanding the platform’s demographics and best practices for creating a post.
If Twitter is your preferred social media medium to market on, it’s extremely important to build a loyal following to help your messages spread. But how exactly do you build that loyal group of followers without being a celebrity or having some sort of blue check mark next to your name? These 10 tips should help!
Changes are coming to the world’s largest social media platform after a U.K.-based data and analytics firm misused data acquired from Facebook in their attempt to target particular users during the 2016 United States Presidential election.
In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.
Social media management and strategy is incredibly important, so make sure your social media posts are optimized to reach your target audience. Check out these 5 tips for crafting a strong social media post.